StudyMode Research provides educational resources to help students become better writers. My goal was to test various UI patterns through landing pages, modals, ads, and emails.
A/B Testing Signup Modals
To improve the effectiveness of the previous popup modal, we A/B tested a different set of colors and text. Although there was only a slight increase in signups, the tests were proven successful and the modal was optimized to squeeze out better numbers.
Topic Page Header Concepts
We wanted to increase SEO visibility at the category level by designing and testing page headers with meta data. Tests proved a higher overall engagement but the majority of topics were too abstract or obscure to provide high quality images via API automation.
Email Design and Development
New transactional and marketing emails were designed and coded into templates after migrating to the Sailthru email service.
Marketing ads were designed for SEM keyword searches.